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Moorcroft Heritage Visitor Centre

   
Address : Sandbach Road
Address : Burslem
Town/City : Stoke-on-Trent
County : Staffordshire
Country : England
Post code : ST6 2DQ
Phone : 01782 207943
Web Site :  www.moorcroft.com

Hayley painting - MoorcroftMuseum

The Moorcroft Museum enables the visitor to look back in time: you can let your imagination run wild and absorb the fascinating history of this unique company and its hand-crafted pottery. The Moorcroft Museum display sparkles in cabinets made by Liberty of London in 1924, enabling the visitor to look at past examples of the very first pieces designed by William Moorcroft at the end of the 19th century. You move forward into the fascinating renaissance of Moorcroft's art ten years ago, before passing through the millennium to the present day. Themed exhibitions relating to Moorcroft's history are an ever-changing feature of this vibrant and colourful Museum display.
 
Shop and Bottle Oven
 
Steeped in history, massive yet gracious, the Moorcroft Bottle Oven stands in the centre of the factory shop. Although its final commercial firing took place in 1962, the bottle oven is now one of the few remaining in Stoke-on-Trent. As a Grade Two listed building, shop visitors have the opportunity to step inside, and there experience the mood of a bygone age.
Described as the world's best-kept Moorcroft secret, the shop offers a comprehensive collection of pottery and table lamps.
 
Moorcroft pottery, is displayed to breath-taking effect on oak stands. On hand will be Moorcroft's highly knowledgeable and friendly sales advisors. You can browse at your leisure without obligation.
 
Factory Tour
 
Why not book a factory tour and witness the highly skilled craftsmen at work.  The method of making Moorcroft has remained virtually unchanged for over 100 years.
 
You are looking at the making of a piece of Moorcroft Pottery, the ancestors of which first appeared in 1897. 
 
Today, Moorcroft is as alive and vibrant as it has been at any time in its long and colourful history.  Old pieces now fetch substantial sums in the major salesrooms of the world while many pieces sold less than five years ago have more than doubled in value. 
 
Christies the international auctioneers, hold two specialist Moorcroft sales each year.  Another remarkable fact is that for a hundred years Moorcroft employed only four full-time designers.  This changed in early 1997 when the Moorcroft Design Studio was formed.  The Design Studio now comprises of no less than nine designers with Rachel Bishop at the head.
 
Every piece of Moorcroft is individual and made entirely by hand.  The method of production of Moorcroft pottery originated by William Moorcroft is almost exactly the same today as it was a hundred years ago.  Most pieces are still turned on a lathe to perfect the shape.  Designs are applied by Tubelining or Slip trailing as it is sometimes called, a process by which the raised outline is applied to the pot in the form of a fine extrusion of liquified clay or slip squeezed through bag held in the hand.  The colours are based on metallic oxides, and are applied entirely by hand, with one colour gently washed over another to enable them to blend together at high temperatures, firstly with the clay pot then the transparent glaze.  It is a second firing which produces the brilliance and depth of colour which has become the unique hallmark of Moorcroft Pottery.
 
Opening Hours : Monday to Friday - 10am to 5pm, Saturday 9.30am to 4.30pm (Inclusive of Bank Holidays)
Car Park and Admission are Free. Coach Parties are Welcome.
Closed Sunday.Closed Christmas to New Year for annual holidays.
Telephone 01782 820505 
 
IMG 0057Fantastical FriendsPaul Pickard 33Collectors in MHVC

 

 

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